Teaching Web Data Analytics
Web Analytics is measuring and analyzing internet data for the purpose of optimizing web usage.
In the classroom, students traditionally learn theory and go through oral recussitation of facts. Today students are able to learn by doing. Any teacher that expects students today to be involved in the classroom must be willing to create an environment where they can be involved with activities that teach the principles and give the opportunity to learn how to immediately implement them at work.
In the Classroom
A teacher should understand what students are doing in the classroom with their computers
Are they completing an assignment? Surving the internet? Playing chess? Doing homework?
Could data analytics help professors and teachers nkow whether the students in their class are engaged? In our data analytics class at the University of Utah, we had about 80 students attend each week. The actual visitors to the blog and the Google analytics analysis during class each week were much less than the number of students, although most all had their computers on.
Technology is changing. The way that students learn today can be and should be drastically different than how it has traditionally been. Today students sit in a classroom set up to listen to the orator talk in the front. Traditionally this works because the professor is the one with all the information and the students are there to gather everything they can from that single person.
Online tools let educators evaluate a much wider range of student actions, such as how long they devote to readings, where they get electronic resources and how quickly they master key concepts.
For example, an online high school curriculum known as Connected Chemistry helps students learn key concepts in molecular theory and gasses. However, it also allows teachers to mine learning patterns to see how students master chemistry, statistics, experimental designs and key mathematical principles.
George Siemens and Phil Long of Athabasca University and the University of Queensland, respectively, ask how do big data and analytics generate value for higher education?
- They can improve administrative decision-making and organizational resource allocation.
- They can identify at-risk learners and provide intervention to assist learners in achieving success. By analyzing discussion messages posted, assignments completed, and messages read in LMSs such as Moodle and Desire2Learn, educators can identify students who are at risk of dropping out.
- They can create, through transparent data and analysis, a shared understanding of the institution’s successes and challenges.
- They can innovate and transform the college/university system, as well as academic models and pedagogical approaches.
- They can assist in making sense of complex topics through the combination of social networks and technical and information networks: that is, algorithms can recognize and provide insight into data and at-risk challenges.
- They can help leaders transition to holistic decision-making through analyses of what-if scenarios and experimentation to explore how various elements within a complex discipline (e.g., retaining students, reducing costs) connect and to explore the impact of changing core elements.
- They can increase organizational productivity and effectiveness by providing up-to-date information and allowing rapid response to challenges.
- They can help institutional leaders determine the hard (e.g., patents, research) and soft (e.g., reputation, profile, quality of teaching) value generated by faculty activity.
- They can provide learners with insight into their own learning habits and can give recommendations for improvement. Learning-facing analytics, such as the University of Maryland, Baltimore County (UMBC) Check My Activity tool, allows learners to “compare their own activity . . . against an anonymous summary of their course peers.”
Professors, Make the Change
The idea is simple yet potentially transformative: analytics provides a new model for college and university leaders to improve teaching, learning, organizational efficiency, and decision making and, as a consequence, serve as a foundation for systemic change.
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Follow: @DarrWest on Twitter. Darrell West is the Vice President and Director of Governance Studies and the Founding Director of Center for Technology Innovation
Paper - Darrell M West
Full Event - Data Analytics and Web Dashboards in the Classroom - Darrell M West